Programma di Connext 2020

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Launching of Business Country Desk Platform of BUSINESSMED


The BUSINESS COUNTRY DESK (BDC) platform will involve 10 countries of the Med region and aims to promote, foster and support synergies and opportunities for partnerships and B2B as well as to stimulate investment and exchanges between the main actors of the Euro-Mediterranean business ecosystem.

The BCD offers its users and particularly SMEs, 3 main services:

- Business Helpdesk: in the form of country fact sheets, this space provides access to economic, regulatory, political and cultural information as well as the priorities and key sectors of each target country.

- Partnerships: a directory of contacts with the main economic actors in the Euro-Mediterranean region.

- Euromed Business Matching Tool: the objective of this tool is to initiate exchanges, establish and strengthen partnerships that contribute directly or indirectly to the economic development of the southern Mediterranean region.

 The press conference will bring together 20 journalists and representatives of around 80 companies from the Med region. The panel will start with the opening remarks and will be followed by interventions of experts, moderators and a technical presentation of the platform.

09:00 - 09:30 Registration

09:30 - 10:00 Welcoming address

                      Mr. Vincenzo BOCCIA - President CONFINDUSTRIA

                      Opening speech:

                      Mrs. Saida NEGHZA - President BUSINESSMED

10:00 – 11:00 Panel: purpose and potential of the BDC platform

                       Moderator: Mrs. Jihen Boutiba - General Secretary BUSINESSMED

                       Expert: Mr. Pier Luigi d’Agata - Confindustria Assafrica & Mediterraneo

11:00 – 11:30 Technical presentation of the platform

11:30 – 12:00 Q/R with the press



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